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Get Your
WineMaker
Beginner's Guide |
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Got Questions?
Get the Winemaker's Answer book! |
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More and more people are entering the winemaking hobby as it enters the mainstream. Greater access to quality grapes, high quality kits and new equipment and supplies have made winemaking one of the fastest growing hobbies in North America. WineMaker magazine is leading the way with expanded editorial and circulation. Our aggressive promotions will increase our readership with new subscription initiatives and new newsstand distribution in 2008.
- 101,500 readers
- Over $80 million spent annually by readers on winemaking supplies and equipment.
- 578,500 winemakers advised by readers annually on selection of supplies and equipment.
- 6,906,060 gallons of homemade wine produced by readers annually.
- Over $128 million spent annually by readers on commercial wine.
Advertising Rates
Publishing Schedule and Mechanical Requirements
Reap the benefits of our aggressive marketing plans for 2008!
We invest in promotions like no other magazine in the industry to deliver new prospects for you!
- Newsstand Promotions - We will add to our current network of over 6,000 bookstores and 250 home winemaking shops carrying our magazines. Plus, we now sell 100+ copies in winemaking shops in the United Kingdom and Australia. We will also invest in a variety of in-store promotions at large bookstore chains such as: Barnes & Noble, Chapters and Borders.
- Internet Promotions - Online subscription offers will run on Amazon.com, our own WineMakermag.com and other wine websites.
- Package Inserts - Over 250,000 promotions will be placed in homebrew and winemaking retailer customer bags and catalogs this year.
- Direct Mail Campaigns - Over 500,000 new subscriber pieces will be mailed!
- Gift promotions - Over 100,000 direct mail pieces will be sent during the holiday months to WineMaker subscribers encouraging gift subscriptions to their winemaking friends and family.
Editorial: Packed with Information and Fun for all Levels!
WineMaker is fun as well as informative. We get dozens of letters every month and they say the same thing: "This magazine is written just for me. It is easy to read, I always learn something."
Reader involvement is the signature of the magazine - our pages are loaded with people pictures, reader tips and contests. We cover the entire hobby from beginners to advanced and from wine kits to fresh fruit.
WineMaker Covers the Entire Home Wine Industry!
- Number of years subscribers have been making wine:
- One year or less: 22%
- 2-3 years: 25%
- 4-8 years: 34%
- 9 or more years: 19%
- Readers make wine from a combination of concentrates, juices and fresh fruit.
- Kits: 62%
- Concentrates: 24%
- Juices: 42%
- Fresh Grapes: 64%
- Non-Grape Fruits: 39%
Reader Survey:
- Active Hobbyists:
- Each WineMaker reader makes on the average 8.1 batches a year.
- Spends an average of $793 a year on home winemaking equipment and supplies.
- Spends an average of $1,266 purchasing commercial wine a year.
- Influential Buyers:
- Each reader advises an additional 5.7 other people a year regarding their selection of home winemaking equipment and supplies.
- Buying Power:
- Average household income $119,704
WineMaker Advertising Delivers!
- 79% have purchased a product this year directly as a result of an advertisement in WineMaker.
- In 2007, two-thirds of our advertisers ran on a full year contract. They didn't run in every issue because we are nice guys (which we are) - they ran because advertising in WineMaker really works!
- WineMaker advertisers receive hotlinks on winemakermag.com so readers can learn more about your products right away! This service is FREE!
Circulation Story:
35,000 Paid Copies and Growing!
With an estimated one million home winemakers in North America we have plenty of room to grow. That's why we promote so heavily with direct mail and other marketing tools. Our efforts have paid off. WineMaker circulation doubled in size in the past 4 years and we continue to attract new hobbyists as subscribers. 22% of WineMaker readers have been making their own wine just one year or less - that means fresh prospects for you!
In 2008, we will send out a million new subscription pieces.
12,500 Copies Sold on Newsstand
WineMaker is sold in over 6,250 locations, including virtually every major bookstore chain and key newsstand in North America.
2,000 Copies Sold in Homebrew and Home Winemaking Stores
WineMaker is sold in 250 homebrew stores in special point-of-purchase displays.
Each copy sold has an additional 0.9 person pass-along readership according to our reader survey.
Total readership 101,500!
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Welcome
to the online home of WineMaker
-
the leading magazine for the
home wine making hobby. Enjoy this selection of stories, tips, projects
and recipes from the magazine as well as web-only features, all
designed to help you make world-class wine at home. Please sign up for
a FREE
trial issue of the magazine if you like what you see. |
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Wine Wizard
Question of the Week
How many pounds of grapes will make five gallons of wine? Are there guidelines for reds and whites and varieties within each of those groups?
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Sulfite Calculator
Find
out the amount of sulfite to add to your wine with this handy program. |
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WineMaker's Log Chart
Keep
accurate records of each step of every batch of your wine with this
downloadable log chart. |
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WineMakerCasts
Listen
in as WineMaker editors and writers talk about
winemaking and wine! |
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We Want You in WineMaker
In
every issue of WineMaker, we publish a lot of
material that comes straight from home winemakers like you. Let us know
your tips, story ideas, projects, events and more! |
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Making wine from a kit
Past
winners of our annual contest featuring the best homemade labels for
homemade wine.
See
the winners of past WineMaker International Wine Competitions, the
largest event of its kind in the world.
